London Art@Site & Maurice Brill SOM Finsbury Avenue Lit Floor

SOM & Maurice Brill


Finsbury Avenue Lit Floor

Finsbury Avenue Square
Make fun together and seduce
Do you recognize this: walking endlessly in the evening in a sad city without much to see, especially when you cross a square? Som has created a playful art made of illuminated lines that cater on a sophisticated way to the people crossing the square.
The artwork uses technology to control lights. This is modern, interesting. The colors are playful and make merry. The artwork is physical: I feel like Michael Jackson and have a tendency to dance, to be the center, to carry out a perfect act.
The artwork is located in the heart of London's nightlife district. This is a perfect location for the artwork and give pleasure to the people who are going out.
This is a good work of art that invites you to move, make fun together and seduce.
By Theo,

Compared with other artworks
Molly Dilwort gives her Cool Water Hot Island (New York, picture 1, more information) refreshment and atmosphere in the city and invites you to move on the waves arranged on Time Square.

Some works seem very similar! The shades of the artwork by Max Neuhaus (New York, picture 2, more information) are rich and subtle. The grid has a simple and functional character. I would like it when a finer material was chosen.

Untitled by Diana Thater (Los Angeles, picture 3, more information) uses warm fresh materials so that the atmosphere is improved in the city's night.

How wonderful it must be for you to get a star in Hollywood? Christain Moeller gives with Mojo (Los Angeles, Hollywood, picture 4, more information) you fame for one second at an unexpected moment.
By Theo,
Stay after dark to see the changing floor of colour. Set into the square’s hard landscaping, 100,000 energy efficient LED lights produce 10 striking displays, each lasting as long as it takes you to cross the square. Ranging from sensual and subtle to full on and dynamic, how long until you’ve seen every display?
Skidmore, Owings & Merrill (SOM) is the award winning architectural practice whose Chicago office designed much of Broadgate. Here they worked alongside London-based Maurice Brill Lighting Design, one of the world’s leading lighting design consultancies. Lit Floor won the International Association of Lighting Designers’ Award of Excellence in 2004.
The light installation is set into the hard landscaping of the square and provides a striking computer controlled light show after night fall. The lights beneath the benches cause the massive glass supports to glow iridescently.