Art@Site Herbert bayer Double Ascension

Herbert Bayer


Double Ascension

Bank of America building
Bayer was commissioned by Arco, and he based his design on his earlier works "Articulated Wall", "Double Twist", and "Stairs to Nowhere." An unverified claim is that Bayer's original title for the sculpture was Stairway to Nowhere, which he changed at the request of company officials.
Overseeing acquisitions for Arco Plaza, the newly built (1972) twin 51-story office towers in Los Angeles that served as the new company's corporate headquarters, Bayer was also responsible for the Arco logo and designing all corporate branding related to the company. Prior to the completion of Arco Plaza, Anderson commissioned Bayer to design a monumental sculpture-fountain to be installed between the dark green granite towers. Originally titled "Stairway to Nowhere" Anderson laughed, but felt the Shareholders wouldn't see the irony; thus he suggested it be named Double Ascension and it still stands between the twin skyscrapers today.
Herbert Bayer (April 5, 1900 – September 30, 1985) was an Austrian and American graphic designer, painter, photographer, sculptor, art director, environmental and interior designer, and architect. He was instrumental in the development of the Atlantic Richfield Company's corporate art collection until his death in 1985.
In 1928, Bayer left the Bauhaus to become art director of Vogue magazine's Berlin office. He remained in Germany far later than most other progressives. In 1936 he designed a brochure for the Deutschland Ausstellung, an exhibition for tourists in Berlin during the 1936 Olympic Games - the brochure celebrated life in the Third Reich, and the authority of Hitler. However, in 1937, works of Bayer's were included in the Nazi propaganda exhibition "Degenerate Art", upon which he left Germany. Upon fleeing Germany, he traveled in Italy.